Ingrid+Tamuyeye

**__media type="youtube" key="8jqq4j52Fb4" height="225" width="400" align="left"The Dark Knight (2008)__**
Christopher Nolan’s “The Dark Knight” trailer features an array of film-making techniques which is a pivotal feature in ensuring any film’s box office success. The trailer begins with a booming Dolby Digital sound effect and a slight accompaniment of a symphonic musical score to progress the plot, which also stirs the audience’s curiosity in seeing it unfold. A series of slow paced long shots which establish the setting and one of the lead characters are used in dark lighting which provides a link to the title as well as highlighting the villainous nature of the character behind the voiceover who has not yet been revealed. Whilst the implied antagonist is speaking, there is an underlying sound of a steady heartbeat to suggest a build up of events that are possibly being orchestrated by the antagonist. He is revealed in a very wide shot after a fade to black transition and another booming sound effect. This suggests that the antagonist will have a negative long lasting effect in the film. After introducing the antagonist, there is an approximate 5 second scene of destruction which is thought to have been produced by the Joker. The shift of mood occurs when an aerial shot of New York is seen in brighter lighting than the one that had been previously used which implies that the new voice behind the voiceover is the protagonist or one of the protagonists. There is still, however, the similar underlying heartbeat sound which appears to be more aggressive than when the antagonist was speaking, to hint to the audience that the build up of events have not yet been completed. It’s not only until The Joker says his signature line //“why so serious?”, // that the music becomes erratic and slightly mechanical. Short shots and quick cuts are then followed by some of the most exciting explosions and interactions that lead to the resolution of the film. The trailer ends with The Joker literally having the last laugh and last word; which is escorted with the use of a triumphant soundtrack, perhaps to insinuate The Joker’s victory. The costumes of the characters in the Dark Knight appears to be uniformed. The majority of the male characters wear suits to show their upper class stance in New York, which is known for its global commerce. The Joker subverts from this look. He shows a mismatch of colours with his purple coat and green waistcoat to give an indication of his eccentricity and unpredictable state of mind. Blue and black is a running colour scheme in The Dark Knight which connotes a war of masculinity between the predominantly male characters. Interestingly enough, the names of the actors, directors or producers are not given out in the trailer which implies that the film is aimed at existing fans of the Batman franchise that have watched the previous films who do not need an introduction to the cast of The Dark Knight. This may have also been used to draw focus to the franchise rather than the stars that appear in the movie. Although it has nothing to do with the trailer, the unique selling point of the Warner Bros. marketing campaign for The Dark Knight, was through engaging the audience with a series of loosely connected web sites in the build up to the release of the motion picture.

media type="youtube" key="eXN3r1EGXZ4" height="225" width="400" align="left"** __Drag Me To Hell (2009)__ **

“Drag Me To Hell” begins with a mild element of mystery, the title of the film isn’t displayed until the end, so at the beginning, the audience would not be sure of what to expect. A soft piano soundtrack is accompanied by a shot reverse shot which introduces the gently spoken female protagonist conversing with her boss about a promotion, almost implying that the genre of the movie is ‘safe’ and nothing out of the ordinary. Fade transitions are included to inform the audience of a chronological passing of time. The music then shifts to a slightly lower tone to suggest a sinister arrival. As the music is playing, an elderly woman’s voice is heard. An element of ambiguity is sustained as the audience do not get to see her face, until she is presented in a mid-shot which reveals her non-Westernised dress sense and an eeriness to her facial appearance. The music then begins to build up to hint an accumulation of events as the elderly woman is seen at a medium angle, on her knees, begging the protagonist to grant her an extension on her loan; as featured in the dialogue. A booming sound effect is heard to imply a drastic turn of events after the elderly woman says //“you shame me?”// after failing to acquire the extension. At that point, the audience would begin to understand that this movie isn’t as ordinary or safe as it first presented itself to be, which would persuade the audience to carry on watching while the plot begins to unfold. The music then dies down, to suggest that the previous turn of events becomes irrelevant; yet it’s juxtaposed with a mid-shot where the protagonist is viewed walking through a gloomy and dark car park, creating a sense of foreboding. A Dutch tilt is then seen to present a disorientation or confusion; which is what the audience are meant to be feeling. The Dutch tilt is then overpowered by a loud screeching and crashing noise paired with a fast snippet of the elderly antagonist in a low angle attacking the female protagonist. An array of extreme close ups of the woman’s eyes and mouth are presented, along with a button that she curses. Dramatic music is then heard for the remainder of the trailer to signify the power of the curse. Quick paced scenes accompany the music to reinforce the dominance that the curse has over the protagonist’s life as the audience are left wondering about her fate. It’s only at the end that the names of the actors are featured in this film are seen. This is because they are not particularly known actors, so people may not be enticed to watch this film through using their names. The director’s name, Sam Raimi, is seen towards the middle of the trailer just before the mood of the trailer shifts. Sam Raimi is particularly known for his success with “The Grudge”, so fans of this movie would be tempted to watch this movie. The costumes of most of the characters in Drag Me To Hell are fairly simplistic. This is because horror movies focus on the plot rather than character development. Doing this creates a sense of realism which makes the film scarier to the audience if they believe that this could actually happen in the "real world." I would say that the target audience of “Drag Me To Hell” are who enjoy horror movies and may be interested in the supernatural world due to its themes of curses, evil and hell.

__**media type="youtube" key="N2IULuYDKHM" height="225" width="400" align="left"The Three Musketeers (2011)**__
The trailer of The Three Musketeers begins with the use of an upbeat and adventurous soundtrack to inform the audience that they, as well as the characters, are going to embark on a journey. The soundtrack is fast paced as an indication of the speed of the journey. Accompanied by an aerial shot to set the scene is a voice-over; which suggests that the film will have a dramatic narrative as it speaks of “fighting, dying and (being) warriors.” The exploratory soundtrack is still present as the voice-over is no longer heard. The non diegetic sounds of swords clanging are dominant which gives a sign of when the film is set. An array of shots with mainly mid-shots are used to introduce the Three Musketeers as a collective rather than individuals, which implies that they have a strong bond among one another, with the addition of a group of devotees who are heard and seen cheering in the background. A fade to black along with a booming sound is presented when a hinted future hopeful says “//I came to Paris to be one of you”//. This enlightens the audience of a possible change in dynamic through the arrival of this character. The change is presented as positive, however, as the soundtrack continues to initiate determination; a feature that may be present in each of the musketeers. The villains of the film are presented individually and by name, dissimilar to how the musketeers were introduced. This was perhaps done to express the idea that the villains are united by evil but are separated by the way the carry out their evil methods. Towards the ending, fast paced shots of drama, action and romance are used as a way of concluding that the film will feature moments of drama, action and romance at different particular moments as the events are not in chronological order. The mise-en-scene tells us that the film isn’t set in the modern day. The buildings and costumes in the film reflect 17th Century Renaissance which is the original time period that The Three Musketeers originates from. There is a modern twist through the use of flying boats and hot air balloon weapons. The musketeers’ costumes are similar in colour and style to convey a uniformed link between them. The villains' costumes vary in colour to suggest their eccentric and ever changing personalities. Some items do stay constant however such as The Cardinal wearing a red skull cap to accompany his role and the Duke wearing extravagant clothing to show his status. The female antagonist is described as "the deadliest assassin the world has ever seen" despite wearing a red dress and having her hair perfectly coiffed. The villains' outward appearance juxtapose with their internal persona. The films appears to be aimed at people aged 12+ who are fans of action/fantasy/drama and possibly know the story of The Three Musketeers. Its unique selling point stems from the fact that it’s a period drama with a modern twist. In the trailer itself it’s states that it will be “like never before.” The directors, producers or actors’ names aren't given to us because the story sells itself. The Three Musketeers has been remade a number of times that people will have a recollection of the story and will mostly likely go and watch the movie without needing famous names to pioneer it to success.

__**Group Members:**__ Steven, Elise, Daphen & Ingrid __**Chosen Genre:**__ Stalker/Slasher __**Title of Film:**__ The Calling __**Basic Plot Synopsis:**__ A young nun forges her way into a Catholic school and tries to enforce her extreme religious views on youths who naturally have a modern outlook on life. She feels that it's her duty to "cleanse" the school from all who, in her eyes, do wrong. __**Characterisation:**__ //Sister Gretchen// will be young but will have very traditional old-fashioned views. She will be a happy go lucky ray of sunshine which is why her slightly delusional mindset will be unexpected particularly from a character like her. How she is perceived will juxtapose with her true nature. //Charlie// will be the final girl who doesn't engage in the activities of her friends. She will be strong willed, stubborn and persistent. //A number of youths// will be needed to play the victims of Sister Gretchen. The victims will be stereotypical teenagers who are rebellious with "raging hormones." __**Mise En Scene:**__ A rosary, blood, bible & forged identification papers are all props are that going to be needed. Since the main setting is in a school, the trailer must be shot in a variety of locations around the school such as the chapel, grotto, circular stairs and classroom. Two actors will be needed to play the role of Sister Gretchen and Charlie. Approximately 4-6 "extras" will be need to play the victims of Sister Gretchen. Costumes are going to include a habit for the nun and uniform for the students. Although a habit is naturally black and white in colour, it fits in with the idea that Sister Gretchen has a dark and light side to her. The final girl, Charlie, will be wearing uniform but will have something varied such as a different coloured shirt compared to the victims. Most slashers are shot in natural lighting and chiaroscuro lighting which is what is going to be incorporated in this trailer. Lighting will add to the ambience that we're trying to create that this is an abnormal situation happening in a normal setting. __**Trailer Conventions:**__ (Reinforced) (Reinvented)
 * __Tagline of Film:__** Deliver us from evil. For the kingdom and power are yours now and forever.
 * __Cinematography/Photography Ideas:__** In terms of cinematography, an array of shots will be used at different points of the trailer to connote different things about the temperaments of the characters as well as the events that about to unfold. The shots include: tracking, (extreme) close-up, over the shoulder, dog's eye view & the famous point of view shot. An aerial shot perhaps may be used to signify the presence of God. The pace of the editing will be slow and steady at the beginning but will pick up its pace towards the end of the trailer as quick shots of Sister Gretchen killing her victims are viewed in an erratic manner. An idea for the photography for the magazine poster is to have a single shot close up image of Sister Gretchen's hands in the praying position holding a rosary with blood dripping on the end of it but having her face not seen. Another idea is includes a mid-shot of Sister Gretchen's face with blood dripping out of her eyes or of her crossing her arms behind the back clasping a bloody rosary in her hands.
 * Pace of the editing; it will be fast at times of chaos and slower at the beginning to suggest the impact of the new arrival.
 * The "final girl" is a female.
 * Having a final girl with a unisex name who is considered "pure" by the killer.
 * The killer has a back story.
 * Using P.O.V shots to show the viewpoint of the killer.
 * Using natural/chiaroscuro lighting.
 * Graphic scenes of violence and killings.
 * The identity of the killer isn't hidden behind a mask.
 * The killer is a female who doesn't appear to be unstoppable through her statue.
 * The setting isn't in an isolated location.
 * The plot isn't typical.
 * __Unique Selling Point:__** The USP of the trailer is the plot as it's hasn't been done before.
 * __Film Influences:__** Orphan, The Texas Chainsaw Massacre, Creep & Priest.







__**Child's Play** **(1988)**__

__**Scream (1996)**__


Analysing these film posters has reinforced the importance of having a clear theme that runs through the entire group's posters to show that it's one franchise. That may be through the use of the same font, colours and image(s). Additionally, it's made me realise that film posters typically don't have rules/conventions to adhere to; therefore the poster can be as creative as possible. I still do, however, want to incorporate a tagline, credits and obviously the title of the film. The things that make both these film posters successful is the fact that all of the texts can be removed but the images can provide the audience with the same ideas about the film and which genre it aims to portray.



//**Total Film** is a monthly British magazine that provides a range of features, interviews, film previews and retrospective pieces. Total Film mostly covers the Hollywood Blockbuster movies to attract a widespread demographic. The target audience of the magazine are males aged 18-35 who possibly live in the city as they have access to mainstream cinema. The front cover of Total Film usually has a masculine feel to it through the use of primary colours and "in your face" fonts rather than pastel colours and chick-flicks as the main feature.// //**Little White Lies** is an independent bi-monthly magazine that contains "penetrating interviews that actually discuss real issues, to classic film and bizarre/cult stuff." The target audience of the magazine are "people who have taste" and are interested in the politics, music and art. Little White Lies doesn't seem to be gender biased but it leans towards being aimed at men between the ages of 15-40. Young adults may enjoy the visual side to the magazine whilst the middle aged may enjoy the talk of politics, music and art.// //**movieScope** is published 6 times a year as an 80 print publication. It covers the point of view of the insiders (actor, cinematographer, director, producer, writer, etc.) This magazine is the clearest out of the three of who its target audience is through the strap line. The demographic isn't location specific as the magazine is on newsstands across the UK, Europe and USA, along with international film markets such as Cannes, AFM and EFM.// Analysing these magazines has provided me with an insight into the way that conventions are combined to style a magazine; giving it meaning. It’s inspired me to create a magazine that has the right balance between unique and appealing to the general public; like the “Little White Lies” magazine. I’ve decided on the name //“Cine Dearest”// for my magazine which will focus on mainstream and independent films. I believe that through doing this, the magazine will be able to appeal to a wider audience. **//__Orientation:__//** Portrait//**__Image:__** Close-up eye levelled shot of Sister Gretchen, eyes digitally manipulated for the pupils to be filled with a cross//**//__T__//**//**__itle of film:__** Dominant text in the poster, possibly bloody filled font or other form of "gory" writing////**__Taglines:__** Separate; one placed at the top and the other below the title of the film////**__Film Rating:__** Placed beside the title of the film////**__Credits:__** Placed conventionally at the bottom// This poster was inspired by a poster I had seen from another country. It introduces the character of a crazy nun through the image. I love the idea of having the eyes digitally manipulated with a cross in her pupils to suggest the idea that she is "blinded by faith." I think that the audience would be able to understand the film without the anchor of the title or the tagline. **// __Orientation:__ //** //Landscape////**__Image:__** Close-up eye levelled shot of Sister Gretchen's hands in the prayer position holding a rosary that's dripping with blood////**__Title of film:__** Dominant text in the poster, possibly bloody filled font or other form of "gory" writing////**__Taglines:__** Together; placed at the top of the poster////**__Film Rating:__** Placed beside the title of the film////**__Credits:__** Placed conventionally at the bottom// I'm more drawn to produce this poster due to the fact that it subverts from a number of film poster conventions. I particularly love the idea of using the image of hands rather than a face as it creates an element of mystery. Doing this plays on human nature as it almost forces the audience to watch the trailer in order for the face behind the hands to be revealed. A challenge of producing this poster is trying not to make it too minimalistic that the page looks awkwardly empty. **__Masthead:__** //Starting from the left moving to the// //centre//**__Image:__** //Profile shot, slightly adhering to the rule of thirds//**__Tagline:__** //Above the masthead in the right corner//**__Sell Line(s):__** //One, below the main image//__**Additional Information:**__ //Inclusion of free subsidiary items and banner at the bottom of the page//

The magazine was inspired by "Little White Lies" magazine which is very minimalistic through the use of one sell line which refers to the name of the issue. Things that wasn't present in "Little White Lies" that I chose to incorporate in the sketch is the use of free subsidiary items and the banner at the bottom. If I were to produce this magazine, I would probably remove the free posters as it wouldn't suit with the overall minimalistic look and feel.

**__Masthead:__** At the c//entre// **__Image:__** //Mid-shot, slightly off centre going towards the left//**__Tagline:__** //Below the masthead//**__Sell Line(s):__** //An array of sell lines on the right of the image and among the image to introduce the actor//This is in the format of most conventional film magazines. I would choose to produce this magazine for its familiarity. My target audience would be able to spot this being a film magazine; but this could end up being a flaw as I would want my magazine to stand out among the generic magazines.

It was my intention to ask the same amount of males and females so that my results wouldn't be subjected to a gender bias. I ended up asking 20 people in total which I believe is useful to produce a representative sample of our target audience.



It was difficult to ask a range of ages particularly in a school, but I don't think that the age of my participants affected the total results. 75% were 15-17 (15/20), 15% were 18-24 (3/20) and 10% were 25-30 (2/20). The reason for asking this selection was because it usually tends to be the ages of 15-30 that watch slashers. Perhaps I should have also asked people of older generations to test if this was true but I stand by the opinion that it wouldn't have made a difference. I found that there was a positive correlation between how much people loved films and the frequency that they watched films. The more someone loved films in general, the more frequently they watched films. Overall, more people (10/20) watched films every month. I think that this was because the majority were students. Students in general tend to be more occupied with their work but it seems that they are willing to put aside a day every month to watch a film. The amount of people who watched films every week was 8/20. Perhaps watching a film a week is part of their routine. Only 2/20 people said that they watched films every day. One of the girls I asked took Film Studies so her daily consumption of film may be due to the film(s) she has to watch for her course. The other who also stated that she watched films daily was a university student. University students have more free time than secondary/college students. These days it's not hard to watch a film a day with the availability of the BBC iPlayer and Film 4. The monthly film consumers tended to watch their films in the cinema, whereas the weekly and daily consumers mixed it up between the cinema, TV and DVD.

7/20 people stated that their favourite genre of film was Comedy, 4/20 for Action, 3/20 for Thriller, 2/20 for Romance, 2/20 for Cartoon, 1/20 for Horror and 1/20 for Other; stating that //he doesn't have a favourite genre.// It was important for me to ask this question as it gave me an insight into the type of movies that people go and watch. It was only the Romance genre that was the favourite of only females but the rest of the genres had a range of males and females. I think that one of the main reasons that Comedy was the most popular is because endorphins (laughing chemicals) naturally boosts people's moods and make them feel good compared to the other genres like Action, Horror and Thriller that conventionally stimulate the audience's mood such as anxiety, tension and terror before reaching the resolution of the film.

My aim through asking this was to find out what people would expect in a slasher film and therefore the trailer. Although it was an open question, the results were surprisingly similar. 7/20 people said the word //"blood"//, 4/20 said the word //"death"// or //"people dying"//, 1/20 people said //"murder"//, 1/20 people said //"stalker"//, 1/20 said //"knife."// One person hummed the music from the infamous Psycho shower scene while miming a knife like the character of Norman Bates. I personally found it enlightening to know that the younger generation know what to expect from the slasher genre even though it's always credited under the Horror umbrella. Perhaps this is the reason that 5/20 people didn't know what to respond when questioned. Most of these aspects can be incorporated in the trailer and poster.



I wanted to get a feel of the slashers that people had already watched. I picked films that I knew were modern or had remakes. The most popular film that almost every participant (17/20) had watched was **Saw**. Next was **Scream** with 16/20 people who had watched it, 11/20 people watched **A Nightmare on Elm Street**, **Friday the 13th** and **Texas Chainsaw Massacre**, 6/20 people watched **Halloween**, 5/20 people watched **Cabin Fever** and only 4/20 people watched **All The Boys Love Mandy Lane**. I noticed that Saw and Scream are both franchises which have a number of sequels attached to it. Perhaps this is one of the reasons that people chose to watch them as people tend to want to follow a chronological order when watching sequels. Saw, to me, is some sort of a hybrid genre (Mystery, Thriller and Slasher) so this may have also contributed to the reason why people watched Saw more than the other films. When I asked my participants if they could think of any more slashers, understandably, some couldn't think of any after being put on the spot. The ones that could responded with: **My Bloody Valentine, Sorority Row, I Know What You Did Last Summer, Psycho, Freddy vs. Jason** //(x2)// **and Final Destination****.** When I questioned the person as to why Final Destination was a slasher, he replied that //"the killer is Death and Death is unstoppable."//

In order for me to get a greater understanding that was free from assumptions as to why people watched the films that they stated that they had watched I felt that I had to ask this question. Again, this was an open question but the feedback was generally similar. I'm not surprised that one of the greatest reasons for watching was because of social reasons. I personally thought that //"because friends were watching it."// would be higher than //"watching it for thrills"// but both categories had 6/20 people each referring to them. This fits in with the way that young people think and how they are influenced by their peers in most aspects of their lives. 2/20 people said that they had watched it because //"it was highly recommended"// __(also quite social)__//,// 2/20 people said that they had watched the film(s) because of //"boredom"//, 1/20 said to //"test its scariness",// 1/20 said //"for comedy"// __(he clearly doesn't find slashers scary)__, 1/20 said "for convenience" and 1/20 people //"tended to avoid scary movies"// so didn't select any film from the list. The one person that said this was surprisingly a male.

As a group, we found that the idea of having a female as the villain would not be expected by the population; target audience or not. We were right as 19/20 people said that they expect slasher villains to be male. This is due to the fact that they have a preconceived schema as most slasher villains are males. The one person that said that they would expect slasher villains to be female was the person who also said that he tended to avoid scary movies. Although he hadn't seen any slashers, he said that //"females would be able to go undetected therefore making them the most unlikely gender the most likely gender to be a villain."// I am now convinced that our idea to make our villain a female will draw people in more than if it was a male.

The negative portrayal of women has almost become a common convention in slashers; one which aggravates feminists. 18/20 people said that women were portrayed as weak and only 2/20 people said that they were portrayed as being strong. 17/20 people said that women were portrayed as being irrational and 3/20 people said that women were portrayed as being rational. 12/20 people said that women were portrayed as being illogical and 8/20 people said that women were portrayed as logical. Interestingly, people thought that although women were portrayed as being irrational and weak, although there were still aspects which showed them as being logical and commonsensical. To conclude, women in slashers are seen as epitomes of the stereotypical woman.

I wanted to find out what people thought about the colours that are used which constructs the identity of a slasher. This, in turn, would aid me when making my film poster as I would have justification for my colour choice from my target audience. I gave all my participants the choice of picking more than one colour; some did and some didn't. 15/20 people chose black, 17/20 people chose red, 1/20 people chose purple and 1/20 people chose white. The most popular combination was black and red as the red was symbolism for something ominous tone and the red resembled blood. The person that said white stated that he now associated the colour with slasher because of the film Saw and its posters. The person who said purple didn't know why she said purple. Purple is linked with the connotations of mystery and spirituality which may be why she subconsciously picked the colour purple.

Asking this question was a chance for me to find out how much people pay attention to the marketing of a film and to see whether they thought that it made a difference to its possible success. 16/20 people thought that the marketing of a film is very important to its success and the rest, 4/20, thought that it was just important. I think that the people I asked forgot that word of mouth is a form of marketing, considering that a lot of people said that they had watched a number of films due to being highly recommended and because their friends were watching it. This has reinforced my view that my poster and trailer has to be eye-catching as people feel that the marketing is at least important to the success of a film.







__**FONT EXPERIMENT**__ The overall look we wanted to achieve for the font of "The Calling" was a subtle chilling look. In order for all our product as a group to have continuity, we decided to make the font the same using //AN UNFORTUNATE EVENT//. A member of the group spotted the font and pointed it out to us citing that it was abnormal yet effective similarly like our main character Sister Gretchen. If we hadn't picked //AN UNFORTUNATE EVENT//, I would have liked the font //FACE YOUR FEARS// as it would resemble blood; an important feature of any slasher. __**DRAFTS 1 2 & 3**__ **1.** In the first draft, I was trying to experiment with where I could place the different items such as the title & taglines. I had already decided which colours I was going to use based on the audience research and what I personally thought looked best. The placement of the different forms were based on what worked. I couldn't have the title conventionally at the top otherwise it would block the character's face and even if I wanted to make it work, the title wouldn't be dominant at the top as I'd have to compromise on the size of the font. The main tagline I chose to place under the the title as it would be the second thing that a person would see after the title. The second tagline I placed at the top of the poster as it was the only place it could be seen as I wanted the credits conventionally placed at the bottom.**2.** I experimented with removing the second tagline that was at the top & found that it looked much better without it. I also decided to place a black background behind "DELIVER US FROM EVIL" as it wasn't properly seen because the colour matched with the character's hair. Before placing the black background, I tried to change the font to black but found that the problem wasn't solved as the text wasn't seen among the black clothing that the character is wearing. I added the text for the credits after searching for an appropriate font.**3.** At this point, I was content with the look of my poster but wanted to add a few symbols and the date of release to make it look like an authentic poster. All that was left to do was to use Microsoft Office Picture Manager's Auto Correct button to make the lighting on my poster look more aesthically pleasing. __**THE CALLING - FINAL PRODUCT**__









__**FONT EXPERIMENT**__ Initially when I started looking at the different fonts, I didn't have much of an idea of what I was looking for, hence the variety. I did however know that I wanted it to be edgy and not typical like most mainstream magazines. The inspiration for my overall magazine came from //"Little White Lies"// after I analysed one of their magazines. Unfortunately, they used a basic font which I knew I didn't want to replicate. The fonts above were the fonts that stood out the most & ones that I could picture being the masthead of my magazine. //ITSADZOKE// was my first choice but I found that it suited being on my poster as the tagline rather than the masthead. I was then drawn to //CUBOS// due to its unconventional nature. __**CINE DEAREST - DRAFTS 1 2 & 3**__

**1.** My main idea was to keep the magazine as simple as possible but effective. I had already decided that I didn't want to have sell lines like "Little White Lies" and wanted to focus more on the subject of the issue rather than a number of subjects as well as the main subject. In the first draft, I wanted to get the layout sorted so that I only had to tweak a few things until I reached a result that I was satisfied with. I chose to place the masthead conventionally at the top. I had the idea of also placing the banner at the top but since I wasn't going to have any sell lines, using the space effectively was important; which I decided to situate the banner at the bottom of the magazine. I knew that a few things such as the website, bar-code & price had to be changed or enhanced because they couldn't be seen.**2.** In the second draft, I was content with where my banner was so therefore added some upcoming movies from 2012. As I mentioned before, the price, website and bar-code couldn't be seen. I changed the colour of the website to black and put a "bubble" around the price and bar-code to make it more visible.**3.** In the third draft, I found that changing the font colour of the website wouldn't be effective at all so I opted to have the masthead like a banner so that the all of the text that surrounded it would be seen. I found that it enhanced the masthead and made it more aesthetically pleasing. After completing my poster I still felt that there was something missing so I explored with adding sell lines, even though I didn't want any. With the sell lines, I found that it made my magazine look more like a magazine and filled up the space which previously appeared to be empty. After adding the sell lines, all that was left to do was to use Microsoft Office Picture Manager's Auto Correct button to give it an overall eye catching and professional looking appearance. __**CINE DEAREST - FINAL PRODUCT**__





Although this is subject to change, creating the storyboard gave us a wrong outline of what we wanted our trailer to feature. Once we pinpointed the exact scenes, we then attached the cinematography techniques we wanted to use in order to enhance the scenes for our trailer.