Lois+Elias

__DAWN OF THE DEAD (2004) __ media type="custom" key="11073810" The general plot of the film is about a group of main characters quest for survival and safety in a suburban town that has become ravaged and ridden with zombies overnight. The director has used a multitude of techniques to convey their vision of the portrayal of the plot to the audience. The shots that the director has chosen many of the films action shots because they create the adrenaline and sense of chaos needed to captivate a viewer. There is use of an arial shot at the start of the trailer to set the scene of a quiet sururban neighbourhood. towards the begining there are also a few two-shots and three-shots to emphasize a family surrounding. Shot become more creative when the zombie massacre begins. Panning shots to show the chaos and destruction literally around the main character. traking shots and the lady drives her car in desperation to emphasize panic and also to induce speed and increase the pace of the trailer. I think the basic shots used in conjunction with the more sophisticated shots demonstrate ability to show that contrasting moment in a film where the plot starts to unfold and frenzy begins. In terms of sound there are no voice overs. The directors has instead used text and snippets of significant dialouge to give the plot outline in an equally effective way. The soundtrack of the trailer is actually a montage of sound effects and instruments. They sounds that they use play on human senses; sounds like: screams, gasps, ambulance sirens and thumping heartbeats. There is also a use of intermittent silence which creates an eerie atmosphere. The location of the trailer is a leafy american suburb. The houses look nicely cared for. This sets the scene of a normal friendly neighbour which empasizes an out of the ordinary string of events to lead up to. This locational is convetional for a zombie movie. The costume of the zombies are crucial in diplaying their roles. They are wearing normal clothes that have been blooded stained and torn which indicates that these were once normal people who have somehow turned into zombies. The main characters are in plain clothes and uniform to indicate that they remain sane and unattacked by zombies. I think the film is targeted at 16- 35 year olds because there are graphic shooting scenes and its no neccisarily a light hearted storyline.

__ THE THREE MUSKETEERS (2011) __ media type="youtube" key="mQd3MwT2fAM" height="315" width="560"

I think that the thing to bear in mind about this film trailer is that its a remake of a film and so in terms of it unique selling point, it is unusually not the narrative but the offer of the 3-D feature that allows the viewer to experience the familiarity of a classic novel in an innovative modern and exciting way.

The mise-en-scene is highly reflective of the time period and the genre the film. The musketeers are all dressed in their battle armour or their period costumes with neatly coiffered hair and moustaches. The location choices assimilate with the narrative with some of the locations such as the courtyard and the battleship. Not only has the director used a range of location to stay true to the narrative; a change in location is a metaphor for new obsticals the musketeers must face as in every location a new problem or threat arises.

The sound used in the trailer is relevant to the plot as the director has emphasized the significance of a phrase or word that helps the viewer to piece together a general understanding of the narrative. For example the clinking of the sword during Dagtaniuns battle scene is a non diagetic sound effect that has been layed over the audio composition. The orchestral composition is intresting as the instruments and sound effects used are simulating those of humans. For example there is a prominence of the drum which could be linked to the thumping of a frantically beating heart.

The shots and scenes the director has chosen for the trailer seem to excite and glorify the plot as he has used alot of the fast paced battle scenes and action scenes. Not only does this set a pace it also creates an adrenaline-like rush that keep the viewer enthralled in the adventuers of the musketeers.

__The main image__ __The tagline__ __The text__ The font of the film title 'Shaun of the dead' is in the same font style and size on both posters which creates consistency and act as a creative thread that links the different posters together. The designer has chosen to use a 'decaying' with the zombies hands appearing in some of the letters which again makes a continuous link back to the zombie horror genre. __The era__ Both posters give a clear represntation of era to the audience. This is almost all evident in the mise en scene as in poster 1 shaun is riding in a underground city train carriage wearing a blue bomber jacket. Similarly in poster 2 sean is in his work uniform and his friends are dressed in modern casual clothing which indicates that it is a recently realesed film.
 * 1) The main image on poster one has been a singleshot photo which seems quite simplistic for a poster but the compostiion and execution of the image is very effective in expressing the theme because they have shown the zombies in the train carriage with the main character who brightly contrast to the monochrome grayscale tone of the rest of the image. The sheer number of zombies surrounding shaun gives a clear inducation to the consumer that this is a film about a zombie attack or heist
 * 2) I think that this image is more complex the chacters have been arrange in a montage style layout with shaun in the middle to highlight him as the leading character. Again there is a portrayal of zombies which is one of the running themes. the image is in a potrait orientation which makes me belive this may be a magazine poster of possibly the dvd cover. The zombies are surronding the main image in the centre which similarly to poster1 could symbolise an attack or stong force against the main characters.
 * 1) the tagline on poster 1 is ' ever felt like you were surrounded byt zombies' this links well to the main image where shaun is is surronded my a mass of zombies. The tagline on this poster is displayed right at the top which emphasises it significance and importance . This leads me to belive that poster 1 is a public transport poster because emphasis is put on the tagline that people will see and remeber even if they only see for a few secconds

__The genre__ of the film is made clear by both posters. The most obvious indication of the zombie genre is the zombies portrayed on both poster 1 and 2. The colours the designer has used are red white and a mixture of earthy tones ; the red making reference to blood and danger inflicted by the zombies, the white reference to slayer gangs heroic role in the film and the earthy brown colours referring to graves and death which is the origin of the zombies. the tagline saying' A romantic comedy.With zombies' is telling of the genre and indicates a different take on the average romantic comedy. althought the storyline is telling of a zombie horror genre, I think that the genre is ambiguous because there are romantic moments, comedic momoents and sceness of horror. I think this ambiguity of genrs is the films unique selling point because it covers more genres and consequently has a much broader audience appeal. __The types of characters__ Looking at poster 2 the types of characters seem very cliche as Shaun is seen to be the strategic leader in his proffesional business attire confident pose and reassuring glare into the camera. He is also portrayed as a hopeless romantic as he is seen holding a bunch of flowers. Shauns' right hand man is portrayed as a typical overweight 'bloke'. His character is one that is more for comedic purposes. The woman in this image is seen brandishing a chain, but the fact that she is blonde and dressed in a daint pastel coloured shirt implies she is a stereotypically stupid or out of touch chararcter. The contrast of hopeless ill exquiped characters taking on a monumentous zombie mob with a just cricket bat ,shovel and chain creates a sense of humour in what is typicaly a grusoeme sequence helps to create that contrast of the film being both a comedy and horror as described in the tagline,

__ANALYSIS OF ZOMBIE FILMS __

Zombie films are those of which feature creatures that are portrayed as either re animated corpses or absent minded humans. The term ‘Zombie’ is derived from the Haitian word ‘Zonbi’ which means an animated corpse brought back to life through mystical means such as witchcraft. Most zombie films fall into the category of Horror but in recent years prominent sub-genres have emerged such as:
 * The romantic zombie film ( the ZomRom)
 * The comedic zombie film (the ZomCom)
 * The zombie apocalypse

Examples of the ZomCom films are:

__ZOMBIELAND (2009, Director: Ruben Fleischer)__ Zombieland is a comedy about a strain of mad cow disease that escapes turning most humans into flesh hunting zombies. The Film focuses on the survivors unlikely encounters of each other, their flourishing relationship and their collective battle against the zombie mob. The film had instant box office success overtaking sales of 2004’s dawn of the dead with gross profits of over $60.8 million. It is the most financially successful zombie film in the USA to date. Time magazine's Richard Corliss described the film as "an exhilarating ride, start to finish" and reasoned "Edgar Wright and Simon Pegg set a high bar for this subgenre with Shaun of the Dead, but Reese, Werner and Fleischer may have trumped them". "This isn't just a good zombie comedy. It's a damn fine movie, period. And that's high praise, coming from a vampire guy.' CHARACTERIZATION:

__SHAUN OF THE DEAD (2004,Director Edgar Wright)__ This movie is based around the life of a typical bloke Shaun (simon pegg) and his right hand man. Unlike most other movies the zombies are portrayed as less of a threat and more of a nuissance. Wright has revisited the classic portrayal of zombies: slow moving and dumb. He has abandoned the modern death eating savage zombies in films such as 28 days later.

Examples of zombie apocalypse films are: __28 WEEKSLATER __ this film portrays zombies in a modern sense. the director has added more dangerous element to the zombie persona, making them more like flesh eaters. Changing the persona of the zombies has allowed created the chaos of the a zombie apocalyse because they are seen as more of a threat. The editing of this film is a lot more fast paced than zombie films like shaun of the dead because there is a matter of urgency and despe. __Classic zombie movies :__ Night of the living dead by george A romero is considered a classic of the zombie film genre. Victor Halperin's film white zombie is the first zombie film, made in 1932.

__HISTORICAL TIMELINE __


 * [[image:Night-of-the-Living-Dead.jpg]] || [[image:Whitezombie.jpg]] || [[image:zombies_6.jpg]] ||
 * night of the living dead ( classic zombie film) || white zombie ( first full-length zombie film) || dawn of the dead (romero sequel) ||

__BOX OFFICE SUCCESS__

The zombie genre has big boxoffice success in recent years which shows a rise in popularity in zombies over time in comparison to more well established cross over genres of film like horrors or traditional romantic or comedic films. Here are the rakings of zombie films according to box office films since 1980:

2010 || S.gem || 60million || 1992 || Universal || 58million || This data shows that there is no correlation between the year of the film and the box office success of the film because pet semitary made in 1989 beat lower ranking zombie movies that have been made in more recent years. this shows that unlike comedy films or romantic films their is no trend for zombie films and that they are able to acheive mainstream success in comparison to bigger genres when funded by a big film company of it's time. further down the rakings list, I began to see names of smaller film compaines aswell as independent companies. This supports the point that there is a link between the influence of the film company and it box office success. But the lessening of profits with less established or independent companies could be due to the fact that their films would have available in less cinemas than for example univerals' film that would be in cinemas worldwide. Bigger film companies have access to better marketing and advertising facilities aswell as the ability to promote films through their other media outlets such as music( soundtrack albums) television(adverts) and electronics(memorabilia, merchandise and collectables) to Also, smaller companies tend to cater for a niche audience with interests in particular sub genres of the zombie umbrella rather than conform to a generalised, traditional 'zombie apocalyse' plot. __CHARACTER TYPING__ there are different types of characters in zombie films some of which are more archetypal than others. for example: || - strong minded -fearless although scared in start -caring || This character is the leader of the group their role in the film is to take control and devise plans.They are usually the one that survives or dies last.
 * || film title || month/year of release || film company || gross profit (U.S dollars) ||
 * 1 || zombieland || october 2009 || Sony || 75million ||
 * 2 || Resident Evil : Afterlife || september
 * 3 || Dawn of the dead || march 2004 || Universal || 59million ||
 * 4 || Death becomes her || july
 * 5 || Pet semitary || april 1989 || Paramount || 57 million ||
 * CHARACTER || CHARACTERISTICS || ROLE || MISE-EN-SCENE ||
 * leader

Our representation of this character is NADIA who plays the androdynous female in the trailer. she is the only one to survive however this is not made entirely clear in our trailer as it would give the plot away. || usually male or tomboyish female brunette hair androdynous || || idiotic fearless rude or pushy assertive || This character uses their athletisism to their advantage in physical problems. They are also the most aggressive and seem to take the side of the sceptic. They become more intergrated into the team through the course of the film. they die towards the middle of the film.
 * athlete/ jock

our equivalent to this character is Robert who seems to be aggressive and angry about the zombie takeover but realizes the importance of working as a team to defeat them || good looking/muscular sports attire:trainers t-shirt tall he is usually portrayed as a black male. || || wise old understanding caring truthful || They are the voice of reason. This helps the leader to mediate in arguments They offer advice. Often their advice is the difference between life or death for example in 'The Mist' the wise lady persuades people to stay inside instead of ricking their lives which pays off in the end. || female over 50 years old greying hair 'reserved' clothing: cardigans jumpers. warm southern accent perhaps religious || || courageous caring || This character rises to challenging situations and becomes right hand man to the leader. They prove to become strong and dependable which is a far leap from their timid or 'wimpy' personality.
 * wise
 * nerd

our equivalent of this character is NICK who follows the conventions of this character in regards to mise en scene. || usually male skinny glasses || ||  || This character normally survives longer than other more 'equipped'characters deemed 'smarter' They have moments of 'brilliance' and offer occasional intellect.
 * dumb blonde

Our equivalent to this character is DANIA who is scripted to reflect the character type. || female blonde wears skimpy outfits short skirts. colours: pink white lilac mint green(pastels) || || assertive argumentative cocky firm || This character goes against advice of the wise person and undermines people subsequently he is the first to die. This death is emphasized in all the films i analysed. the purpose of this character i found to be was that their death highlights the severity of the situation, and as a result turns the mood of the film from optimistic about being saved to pessimistic about restoring equilibrium
 * sceptic

Our equivalent to this character is LOIS who is skeptical that the chant that the kids sing has actually worked. this is evident in the part of the trailer when she is asked'so do you think it worked?' to which she replies 'I Bet not !' we subverted the conventions of this character because she is a not male which is typical of this character. || usually male archetype manly characters : police man, mechanic etc ||

__ICONOGRAPHY AND GENRE COVENTIONS __ APOCOLYPTIC : There is always a sense that zombies have taken over and have infiltrated every aspect of daily life. They crucially must eradicate the armed forces such as police men and army men to show the surviving character have no protection and are completely alone.

SMALL GROUP OF SURVIVORS : The surving group usually consists of no more than 6 people but that is quickly reduced as the 'sceptical' character is killed. The characters seem to be stocktype character or an unusual mix of personalties that create a striking dynamic. Within the group there is usually three people who lead the group and become close. Over the course of the movie viewers witness the formation friendships and how the group learn to work together.

URBAN LOCATION: Unlike horror film, zombie horrors are usually set in urban not rural areas. This has the effect of greater devestation because the urban areas are more populated and have higher security level. the fact that the zombies are able infiltrate an area that isnt typically vunerable make themseemalot more threatening. We are going to move away from the typical iconography of blood because I think that there doesn't necessarily need to be blood to convey the zombie genre. For a low budget film like ours I think that too much blood and gore has the danger of looking quite amateur.



__NARRATIVE STRUCTURE __ Many zombie films follow TODOROVS narrative Theory. the flow chart below explains this theory.

__PITCH __

__Group:__ Denai, Lois, Tiffany and Robert __T____itle__: 5:1 __Genre__: zombie horror. __Tagline__: PLAYTIME is OVER __Basic plot:__ It’s Halloween. Student finds an old parchment telling them how to summon the dead. They bring it to their class mate’s attention during an afterschool detention and 5 of them decide to follow the instructions.They are kicked out of the classroom by the caretaker who is catalyst for the zombie apocalypse. As the students leave they are met by zombies and must fight them off. one by one members of the group fall victim to the zombies advances. There is a focus on the characters relationship and betrayals as they fight collectively against the zombies. __Characterization:__ Nadia: main character, subverts convention because she is a girl rather than a boy. Dania: tomboy, wears a tie witty character in the group. Nadia's right hand woman. Robert: sporty athletic type, sceptical one, questions whether zombies existence even after abnormal happenings. Lois: nick: alternative indie. eccentric character

__Mise en scene:__ Location : school (the school basement, the toilets, the attic, the black staircase, the corridors, the classroom) the church cemetery (St Anthony’s) the park. Lighting: Dark, Chiaroscuro lighting, sepia for when they are reading the book to emphasise its old age. Costume: all in school uniform with individual twists. The dumb blonde will have a short skirt, nerd with glasses, Zombies in ripped and bloody school uniform. Fake blood and special effects make up. Care taker in a jumpsuit. Cinematography/editing: fast motion editing when the zombies are attacking the pupils. Use of titling and point of view tracking to give the effect of zombies following them. Close ups when characters are screaming to express emotion. Resources: weapons found in a school e.g. Brooms, mops, board markers, ruler meters, chairs etc. we will also need actors (around 10 people) computers and editing software and a camcorder.

Our influence was the 2008 movie Day of the dead. We are using similar shots and angles we have seen in the movie. Our unique selling point is the fact that it is set inside school; a school is considered a safe place makes the storyline unexpected.

__<span style="background-color: #ffffff; color: #000000; font-family: Impact,Charcoal,sans-serif; font-size: 400%;">SKETCHES __

<span style="font-family: Impact,Charcoal,sans-serif; font-size: 52px; line-height: 86px;">__QUESTIONNAIRES AND FINDINGS__ <span style="font-family: Arial,Helvetica,sans-serif; font-size: 170%; line-height: 86px;">WHAT COLOURS DO YOU EXPECT TO SEE ON THE MAGAZINE AND POSTER? <span style="font-family: Arial,Helvetica,sans-serif; font-size: 200%; line-height: 85px;">WHAT IS THE BEST NAME FOR THE FILM? <span style="font-family: Impact,Charcoal,sans-serif; font-size: 52px; line-height: 86px;"> <span style="font-family: Arial,Helvetica,sans-serif; font-size: 200%;">WHAT IS THE BEST MAGAZINE TITLE? <span style="font-family: Arial,Helvetica,sans-serif; font-size: 25px; line-height: 43px;">HOW MANY MAIN CHARACTERS SHOULD WE USE?

__<span style="font-family: Impact,Charcoal,sans-serif; font-size: 400%;">FONT EXPERIMENT __ I CONDUCTED A SURVEY WITH A SAMPLE SIZE OF 30 PEOPLE TO FIND OUT WHAT FONT WAS THE MOST PREFERRED OUT OF THE FONTS I HAD CHOSEN. THIS IS USEFUL TO ME BECAUSE I CAN MAKE SURE THAT MY DESIGN CHOICES ARE MEETING THE EXPECTATIONS OF MY TARGET AUDIENCE. SUBWAY NOVELLA CAME OUT AS THE FAVORITE AND THIS WILL BE THE FONT I USE ON ALL OF MY POSTER DRAFTS.

<span style="background-color: #ffffff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 52px; text-align: center;">__ MAGAZINE COVER ANALYSIS __



__<span style="font-family: Impact,Charcoal,sans-serif; font-size: 500%;">LOCATION SHOTS __ IMAGE 1. I CHOSE THIS LOCATION AS AN OUTDOOR LOCATION BECAUSE IT IS A COMMUNAL AREA WHERE PUPILS USUALLY MEET THIS GIVES THE CHILLING EFFCT OF AN UN EARTHLY PRESECNCE THIS WAS ALSO THE LOCATION FOR MY MAGAZINE AND POSTER SHOTS.

IMAGE 2. THE CHAPEL IS A GOOD PLACE TO FILM BECAUSE IT HAS RELIGIOUS CONNECTIONS. I THOUGHT FILMING THE CHANTING SCENE IN THE CHAPEL OR GETTING SOME RELIGIOUS IMAGERY INTO THE TRAILER WOULD CREATE A NICE JUXTAPOSITION OF GOOD VS EVIL AND GO WITH LEVI STRAUSS' BINARY OPPOSITES THEORY.

IMAGE 3. THE SHED I THOUGHT THAT THIS WAS A GOOD PLACE FOR CHARACTER TO GRAB THEIR 'WEAPONS' FROM BECAUSE IT QUITE A CLUTTERED AREA THE CAMERA IS ABLE CAPTURE GOOD SHOT FROM THE OUTSIDE LOOKING IN.

IMAGE 4. THE IMAGE OF THE SCHOOL BUILDING I VERY IMPORTANT AS AN ESTABLISHING SHOT BECAUSE IT HINTS TO THE AUDIENCE THAT IT IS A FILM SET IN A SCHOOL.



__<span style="font-family: Impact,Charcoal,sans-serif; font-size: 400%;">ZOMBIE TEST SHOTS __ <span style="font-family: Impact,Charcoal,sans-serif; font-size: 400%;"> I wanted to do some test shots using the the zombie make up and seeing how it photographed. I also started to play around with the different editing software packages such as adobe Photoshop and window picture gallery. I really like the look of a high contrast image as it makes the models look more dynamic and bold. Doing this was a useful part of my research and planning stage because I was able to see if the ideas that I had actually look good and I was able to think more in depth about the final images for my magazine and poster. I think that my next stage is to take some more phographs and starting to incorporate the test shots in order to see if the poster would look better if the zombie image was visible or whether it would be effective to depict only the main character(s).

__<span style="font-family: Impact,Charcoal,sans-serif; font-size: 400%;">PHOTOS __ Mid shot of Dania in grayscale.>mid-long shot of Dania in colour >natural ambient lighting mid-long shot of Dania in colour> mid shot of Nadia in grayscale> natural ambient lighting mid-close up of Nadia with a sepia/green tint> mid-long shot of Nadia in colour> front lighting ( camera flash) black and white mid -long and mid close shot of Nadia > Natural ambient lighting 2 shot of Nadia and Nick in grayscale> mid shot of Nick in colour > Natural ambient lighting.

3 shot of Lois Nadia and Nick low contrast low shadowing> Natural ambient lighting

3 shot,low angled,low contrast low shadowing> natural ambient lighting.

<span style="background-color: #87c0a0; color: #ffffff; display: block; font-size: 200%; text-align: center;"><span style="background-color: #000000; color: #ffffff; font-family: Impact,Charcoal,sans-serif; font-size: 200%;">EDITED PHOTOS







<span style="background-color: #000000; color: #ffffff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 240%; text-align: center;">POSTER DRAFTS. The effects of this poster were created using Microsoft Publisher. The process is outlined in the following screen shots : <span style="background-color: #000000; color: #ffffff; font-family: Impact,Charcoal,sans-serif; font-size: 300%;">MAGAZINE FINALS







<span style="background-color: #000000; color: #ffffff; font-family: Impact,Charcoal,sans-serif; font-size: 300%;">FINAL POSTERS





<span style="background-color: #000000; color: #ffffff; font-family: Impact,Charcoal,sans-serif; font-size: 300%;">FINAL TRAILER media type="youtube" key="7fP5PDiHJis" height="448" width="662" align="center"