Denai+Moore

Film Trailer Analysis: 28 Days Later media type="youtube" key="eunaclr-WgU" height="251" width="448"

Danny Boyles film "28 Days Later" trailer uses a variation of film-making techniques to create at times an conventional but unconventional trailer for the audience. The trailer starts with the distribution company "Fox Seachlight Company" however taking away the familiar orchestral music and the spotlights which is universally known appeals to the genre conventions as it immediately depicts to the audience that the film is a horror film. The orchestral music is replaced with an airy silence and the spotlights turn off leaving the screen pitch black. As the screen is black non-diegetic sounds of screams, monkeys screeching and glass breaking is used to put the audience on edge as this is happening a monotone discordant alarm is repeated as in perfect timing "on the first day" flashes on the still black screen. An unexpected flash of a x-ray scan as the word "Exposure" comes up but it immediately goes back to the black screen. The first shot used is a mid shot of a distressed woman screaming which zooms into a close up emphasizing the emotion on her face. This shot touches into genre conventions as it is typical of a horror film. However editing is used to speed the shot up so you hardly see the person that actually screams as well as a distorted affect of the shot adds to the horror of not only the woman but the destruction displayed in the theme. Unlike a lot of film trailer dialogue is hardly used, the exposition of the film is told with the titles of that pulsate like a heartbeat appear across the screen. the next title to appear on the screen is "Day 3" and then "Infection" which then flashes to a long shot of an alley way which is dimly lit with mice swarming towards these two shadows, but once again the shots used as so short it doesn't give much away about the characters in the film. "Day 8" appears on the screen as a close up shot of a girl is used to show the fear in the expression on her face. The non-diagetic sound used here is extremely effective in that it isn't consistent, you hear a roar of an unidentified creature but which immediately flashes to a distorted image of blood. "Epidemic" flashes across the screen next as voices of humans shouting is heard while a dimly flashlight lit low angle shot is used of people hiding. "Day 15" appears on the screen which is followed by "Evacuation" a mid shot of people running is used to show the danger that is lurking. "Day 20" then appears with a mid shot of a shop exploding which is followed by an high angled shot of a building exploding. "Devastation" then appears on the screen but it gets bigger in font every-time. A mid-shot of a man in a hospital bed is shown whilst "28 days later.." appears. Establishing shots of the now empty London is used to show destruction as a voiceover of the man saying "hello" several times is used to show isolation. The most unconventional thing about this trailer is that there is no introduction of the actors or even the director in the trailer at all.

__Film Trailer Analysis: Immortals__ media type="youtube" key="7VdONYkKFmQ" height="251" width="448"

Tarsem Singhs "Immortal" trailer uses various film techniques to create meaning for the audience. The trailer begins with a mid shot of the main character which then leads into a voiceover of him describing the exposition of the film. Through mise-en-scene the audience can depict that the setting is in a Greek Mythical time, with the use of prop and costume it seems extremely authentic. Through the rusty voiceover the audience learn about the character, he is ruthless and is portrayed as the villain. This is also shown through shots during this voiceover as invades a village and kills an innocent woman. As the hero is now introduced the audience are made to almost choose sides, the contrast between his gold armor against the dark drab surroundings makes him seem as an angel trying to fight for justice for the helpless village people under the villains grip. "If it was one Human that would lead to people against Hyperion it would be Theseus" the dialogue then sets the plot and makes it clear to the audience what the film is then going to be about. A Close up shot of Theseus lifting the golden arrow is used to show his power and determination as the music builds there is a sence of journey and adventure create for the audience. The use of slow motion is used here to emphasis the action in each shot as the music still builds. Aerial shots of both armies chanting and getting ready to fight gets the audience at the edge as they charge forwards to battle it out. The target audience is stereotypically towards young men as it is about warriors battling also fans of 300 and troy which is also by the same director of Immortals. The unique selling point of the film is the special effects the budget for the film was an estimated $115,000,000 which is an unprecedented amount of money, through the trailer the shots that were chosen sells the special effects to the audience.

__Film Trailer Analysis: The Three Musketeers__

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The trailer of the Three Musketeers begins with an establishing shot aerial shot which sets the scene, while the voiceover heard by the main character in the film. The use of the adventurous upbeat soundtrack music is used to signify to the audience that the characters in the film have a rigorous journey ahead of them. The narrative in the beginning is quite dramatic words like "Warriors and Dying" are used to depict to the audience that there will be a lot of action involved in the film. With an array of shots used of individuals of the three musketeers battling out then afterwards a mid shot of all three of the musketeers is used to signify their friendship and partnership together. As the voiceover continues the audience gather a sense of heroism and justice in the themes of the film. "Only we can prevent the coming apocalypse" this immediately depicts to the audience the plot of the movie is prevent something horrible from happening and the audience are almost made to be on the Three Musketeers side, as conventionally the "Bad Guy" doesn't win. As the music now begins to build to its climax a variation of cinematography and editing techniques is used to create meaning to the audience. An array of mid-shots of the musketeers battling off there enemies is used to show the level of intensity and pressure the three of them face against so many people, which makes the task seem a lot more exciting to the audience. The fast pace editing is used effectively to create a danger and the nature of the battle. A lot of slow motion is used to the end of the film to emphasize every clash of the swords. The mise-en-scene indicates to the audience that it is a period film, the costume and the props used makes the film seem authentic. The target audience is 12+ viewers who are interested in the fantasy/action genre as well as people that have read the novel or seen any of the previous Three Musketeer movies. The modern outtake of the film makes it unique. There are quite a few versions that have been done before but with the use of modern day technology (3D) it could make it standout from the other versions.

Poster Comparison__.__ The genre can be easily depicted by the audience as the black and white close up shot used escalates the dark, haunting nature of a zombie/horror film. The makeup is extremely effective as the dim shadow around her face leaves a sence of mystery to the audience about this character Even though she is face on we can only see so much of her, because hair covers half of her face, it shows that perhaps this character has another side to her the the audience cannot know about. The title "Night Of The Living Dead" is written in red which coonates danger and blood. The poster is unconventional as it doesn't show the directors name or any of the actors names in the film the only text on the poster is the title. This suggests that the character plays a major role in the film.

This poster contrasts a lot to the alternative poster, as firstly instead of having one image there is a montage of photos, which create meaning about the film. Firstly most of the images are of women who adhere to genre conventions as women are stereotypically seen a helpless and weak. Besides one of the zombies in the top right of the poster being female, the rest of the females seem to be in great danger or disappear. As the man who wasn't a zombie had a weapon defending himself, this conforms to genre conventions as the male character are normally seen to be more courageous than women. Despite the other poster there is more text than the title. The text under the title explains what the zombies are after, which gives the audience background into the film whereas in the other poster the no points in the plot were given off at all.



















Group: Denai, Lois, Tiffany and Robert Title: 5:1 Genre: zombie horror. Tagline: When life and death collide, who will survive the ride? Basic plot: It’s Halloween. Student finds and old book in the school library 'rise of the dead' telling them how to summon the dead. They bring it to their class mate’s attention during an after school detention and 5 of them decide to follow the clues to the school basement while the others decide to leave and go home instead. The teens mess around in the basement but their book has conjured up evil and causes the zombies in the area to awaken. The non-believers are met by a mass of zombies as they try to leave the school. The 5 are left to fight in a zombie massacre. Characterization: Zombies will be 5 of the original ten we want to represent different types of characters: The zombies: the logical thinker, Ashley (one of the couples), Dave: the caretaker, Alex: the leader of the pack, The zombie slayers: Stacey: the dumb blonde, Matthew: the Nerd, Icy: Gangster, the teacher the Andrew: other half of the couple. Mise en scene: Location: school (the school basement, the toilets, the attic, the black staircase, the corridors, the classroom) the church cemetery (St Anthony’s) the park. Lighting: Dark, Chiaroscuro lighting, sepia for when they are reading the book to emphasise its old age. Costume: all in school uniform with individual twists. The dumb blonde will have a short skirt, nerd with glasses, Zombies in ripped and bloody school uniform. Fake blood and special effects make up. Care taker in a jumpsuit. Cinematography/editing: fast motion editing when the zombies are attacking the pupils. Use of titling and point of view tracking to give the effect of zombies following them. Close ups when characters are screaming to express emotion. Resources: weapons found in a school e.g. Brooms, mops, board markers, ruler meters, chairs etc. we will also need actors (around 10 people) computers and editing software and a camcorder.

Our influence was the 2008 movie Day of the dead. We are using similar shots and angles we have seen in the movie. Our unique selling point is the fact that it is set inside school; a school is considered a safe place makes the storyline unexpected.